​Florens Resort & Suites showcases apartments

The Florens Resort & Suites development on Lake Brienz is unveiling its first show apartments.

A total of 18 apartment blocks are to be built in Oberried by 2021, spanning an area of 65,000 square metres, which will comprise 155 one to four bedroom apartments, along with two restaurants, a spa with wellness and fitness facilities and a heated outdoor pool, a private marina and a kids and youth club, in addition to a boutique and attached coffee shop.

The hotel development, which is one of the largest in Switzerland, is extremely forward-looking through its concept of holiday apartments which are rented out as hotel apartments in the absence of the owner. According to a press release from Florens Resorts & Suites issued on Tuesday, by preventing the apartments from standing empty, resources will be used in a considerate and efficient manner and cost-effectiveness optimised.

The planned resort and accompanying infrastructure will make a significant contribution to the region’s attractiveness to tourists and consequently also to the economic development of the region. For locals, the resort will represent a meeting point and a place of work; for apartment owners, hotel guests and day trippers it will be an attractive holiday destination.

As a result of this business model, the sale of the apartments is exempt from the Swiss Federal Act on Acquisition of Real Estate by Persons Abroad (the so-called Lex Koller). It thus also represents one of the rare opportunities for non-Swiss nationals to acquire holiday properties in Switzerland.

The first show apartments have just been completed. Astrid Jeulink is responsible for the interior design of the individually-designed holiday apartments. It is the Dutch interior designer’s first project in Switzerland. Jeulink runs a successful interior design studio in Oisterwijk and already has numerous unique interior design projects to her name. Amongst others, she was responsible for designing the business lounge for cult Dutch football club PSV.

The spacious apartments offer between one and four bedrooms, one to two bathrooms as well as an open-plan living, dining and kitchen area. The show apartments offer a preview of Florens Resort & Suites’ distinctive style, according to the press release. Moreover, every apartment in the resort is characterised by this individual style and will appeal to visitors from all over the world. Astrid Jeulink has achieved this with her flair for combining local and foreign features whilst completely avoiding the usual references to Swissness, for example the use of Alpine accessories such as antlers and cowhide rugs.



The colour scheme takes strong inspiration from the immediate surroundings. The living areas are designed to represent the view from the windows. The rich green tones from the nearby forest, the different shades of blue displayed by the shimmering water of Lake Brienz which change depending on the weather, and the grey and white of the Jungfrau massif are reflected in the modern rooms. Jeulink works with individual tones of ochre and pink in order to give the living space the nature and comfort of a home from home.

The bedrooms are designed to lull guests into a peaceful slumber and have been decorated with a subdued and calming colour scheme of grey, soft green and blue. This soothing theme continues in the bathrooms, which invite guests to relax in a rainforest shower or freestanding bath following alpine adventures. Here, soft tones of grey, sand and white dominate.

The furniture and accessories are handpicked. These have been sourced by the interior designer from small manufacturers all over the world. As a passionate traveller, Jeulink draws inspiration from other cultures and likes to bring one or two of her favourite pieces back home. This enables her to put herself in the position of hotel guests and better understand their needs, which is reflected in the apartments.

The furnishings are, first and foremost, practical and functional. Take the kitchen worktops, for example, which are made from a clever new material: even the greasiest hands won’t leave behind any fingerprints on this ultra-matt surface. The fact that functionality and sexiness are not mutually exclusive is evident from the first glance here, according to the operating company. This also applies to the designer’s own personal favourite piece: “My style highlight is in the living area of the show apartments. In my opinion, the oak Fly Chair from &Tradition combines everything that a modern item of furniture should embody. It is comfortable enough to be able to sit in for hours gazing at the lake and the mountains behind it. And yet this functional seat is also a piece of art which noticeably enhances the atmosphere of the room.” (pd/htr)



About Florens Resort & Suites
The Florens Resort & Suites development is a lifestyle resort on the shores of Lake Brienz consisting of 155 apartments. (Completion 2020/21). The owners of these unique holiday properties benefit from the proximity to the Bernese ski resorts in the winter and can enjoy water sport activities on Lake Brienz in the summer. Covering an area of 65,000 m², the resort boasts a view over the Swiss Alps Jungfrau-Aletsch landscape, which has been designated as a UNESCO World Heritage site. An exceptional feature of these properties is that foreign investors can also acquire a piece of this Swiss idyll as a result of a rental concept allowing the option of putting the apartments on the rental market and generating attractive returns. Oberried near Interlaken is easily accessible from many directions and offers a wide range of leisure activities for every season. However, those who choose Florens Resort & Suites will discover above all a relaxing retreat, whether for recharging their batteries and unwinding in a carefree environment or for working in inspirational surroundings.